How to increase website traffic
The two ways competitors to get more traffic to your site are pay per click campaigns and optimization for organic search results.
Combination
Ideally combining a good organic result in searches with a pay per click campaign is recomended. But the unavailability of resources can cause the combination of these two methods not bring any results in any of them. In this case it is better to focus on one of two choices: pay per Click or SEO.
Studies
Studies show that the level of confidence in organic search results is greater than the results paid (Pay-per-click). Some say that only 30% of users click on sponsored links.
Organic search results are seen as less deciful, leading users more valuable to your website. This explains the fact that the conversion rate of a visit from an organic search have shown greater than those from clicks on ads pay per click.
Many users that are already familiar with the paid links and therefore tend to even ignoring these ads, which is more a negative side for pay-per-click.
Fast results
Anyway, there are some advantages to using a campaign of this type. Taking into account its cost and the time at which the results will be obtained.
In pay per click campaigns,your turnaround time is almost immediately, because the ads begin to be run once your input your credit card information for collection, bringing visitors to your pages.
Cost
An SEO work on your site can cost much more than a pay per Click campaign, and is best used if done by an experienced SEO company. SEO requires lots of analysis,testing, and continuity in the work in oreder to obtain effective and lasting results.
On the other hand, a pay per click campaign can be managed in house, using the great applications that their own search tools provide for the choice of keywords and the amount of investment.
An optimization on your website can take on average three months to bring results. That is, the time it takes for your website rising position in search results.
Keywords
More specific Terms tend to bring visitors who actually are looking for your product or service, leading to a higher conversion rate. Even with the advantage of pay less for these keywords, which generally are not as exploited. The amount of visits will not be as big, but visitors will be more well selected.
SEM or SEO?
A site optimization will certainly bring better results to your site, but a good choice for those who do not want to spend as much or requiring rapid results is pay per click campaign. The important thing is to check the availability of capital and, if necessary, to invest in only one of the options.
Posted by Tatiana Graves on June 23, 2010
EngeniusMarketing.com
